Serendipity Floral Shop

Branding Concept

Project Type: Brand & Identity

Role: Designer

Tools Used: Adobe Photoshop & Illustrator

Serendipity is a fictional floral shop, inspired by the concept of spontaneous and pleasant discoveries.

The Serendipity color palette is a blend of periwinkle blues and sunny yellows. With muted, soft colors, Serendipity creates a peaceful environment that invites wanderers to explore the botanicals at their own pace. The brand elements are floral-inspired and organic, giving the identity an organic, whimsical feel.