Serendipity Floral Shop
Project Type: Brand & Identity
Tools Used: Adobe Photoshop & Illustrator
Serendipity is a fictional floral shop, inspired by the concept of spontaneous and pleasant discoveries.
The Serendipity color palette is a blend of periwinkle blues and sunny yellows. With muted, soft colors, Serendipity creates a peaceful environment that invites wanderers to explore the botanicals at their own pace. The brand elements are floral-inspired and organic, giving the identity an organic, whimsical feel.